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IA Expert

Information Architect

IA Expert

Information Architecture, Usability, Web, Experience Design

Increasing Profit Margins

Qualifications: My research revealed that this method was more effective and productive. For more in-depth, details about processes, procedures and deliverables, see synopses or White Paper.

IA MAEd

IA MAEd Synopsis

IA MAIA

IA MAIA Synopsis

The IA Model.pdf

Research for The IA Model was derived from the IA MAEd Thesis Report and the IA MAIA Thesis Report. It revealed that a systematic approach for doing Information Architecture was more cost effective and yielded a higher standard in professional results.

Other University programs contributed significantly to my IA Skills. My undergraduate degrees and credentials are in Information Architecture and Design. This is why I am an expert Information Architect and so specialized in the type of work I do.

A few reference guides I refer to for usability testing:

Handbook of Usability Testing—How to Plan, Design, and Conduct Effective Tests by Rubin and Chisnell;

Usability Inspection Methods by Nielsen and Mack;

Research-Based Web Design & Usability Guidelines by Leavitt and Sneiderman.

Usability Testing Ideas.pdf

E-Learning Modules, Formative Evaluation Report.pdf

IA Tutorial on Usability Testing.pdf

User-Centered Design Improves Performance

Increasing Profit Margins: Heuristic evaluations and cognitive walkthroughs (doing usability testing), collecting raw data helps us to figure out design flaws.

Statistically speaking, following Information Architecture procedures as well as doing usability testing, user-centered design improves performance for digital design products or Websites. Thus, increases profit margins. If end users cannot use a product, they will not use it.

That is why sense-making, cognitive factors, and wayfinding are components to human factors: cognitive information processing and usability, cognitive informatics, human-computer interaction, with regard to Information Architecture as well as end users.

These are all important factors, as they relate to successful design activities and design implementations, working right for end users.

21 Different Aspects of Information Architecture (IA)

1. Current Trends Using The IA Model,

2. Relevancy of Navigational Systems to IA,

3. Different Types of Navigational Systems for Websites,

4. Sense-Making and Wayfinding on Websites,

5. IA and User-Centered Design,

6. User Experience Architecture,

7. Website Design Architecture,

8. Web Indexing, Internet Indexing,

9. Enterprise Architecture for E-Commerce,
10. Human-Computer Interaction and Human Factors,
11. Graphic Design, Interface Design and Typography,
12. Information Design,
13. Information Systems,
14. Information Graphics,
15. Process Architecture,
16. Taxonomy and IA,
17. Ajax and CSS,
18. Web 2.0 Technologies,
19. What Does an IA Do for Corporations?
20. Unique Design Products Require IA, IXD, NS, and
21. Infinite Possibilities for IA.

IA Cognitive Informatics

Adult Learning Theories: Learning by doing. Radical behaviorism; shaping, chaining, discrimination learning, fading; cognitive information processing; schema theory; situated cognition; Piaget, Vygotsky, Gagné (9 events); constructivism; understanding cognitive load (Dick & Carey); usability testing and heuristic evaluations, including:

Radical Behaviorism,

Principles of Behavior Management,

Cognitive Information Processing,

Sensory Memory,

Working Memory,

Long-Term Memory,

Implications of CIP Instruction,

Ausubel’s Meaningful Reception Learning,

Assimilation to Schema,

Nature of Situated Cognition,

Cognitive Apprenticeships,

Anchored Instruction,

Learning Communities,

Assessment In-Situ,

Jean Piaget’s Genetic Epistimemology,

Bruner: Going Beyond the Information Given,

Vygotsky: The Social Formation of Mind,

Biological Bases of Learning and Memory,

Proximate Causes: Neurophysiology of Learning,

Motivation and Self-Regulation in Learning,

Gagné’s Theory of Instruction,

Gagné’s—The Nine Events of Instruction, and

Constructivism: A Contrasting Theory.

IA Project Management Experience

Project Management Skills: Using MS Office, MS Project, OmniPlan for Information Architecture projects.

Determining goals and objectives for successful outcome on team projects, understanding milestones.

Keeping deliverables and projects on time.

Negotiating, outsourcing, managing projects, team members and in-house design groups; able to build a cohesive team of Information Architects or other required team members, researchers who collaborate and communicate effectively with engineers, project managers and business stakeholders.

Worked successfully on teams—produced high-quality IA concepts and deliverables: IA projects successfully completed on time—dependable, flexible, productive, conscientious, easy to work with on diverse team.

IA, UXD, PM Research Skills

Experienced in the following areas:

Information Architect,

Interaction Design,

Project Manager,

Information Architecture design patterns,

Familiarity with computer programming languages; Ajax, CSS,

Foreign languages and different cultures,

Doing card sorting sessions with end users,

Using Visio or other programs to produce multiple variety of IA diagrams,

Producing wire frame mockups and IA documentation,

Doing rapid prototyping,

Research-Based Web Design and Usability Guidelines,

Performing usability testing,

Writing Information Architecture Design Plan Reports,

Designing integrated navigational systems for Websites,

Card sorting sessions with end users,

Using Visio or other programs to produce multiple variety of IA diagrams,

Producing wire frame mockups and IA documentation,

Performing usability testing,

Understanding business plans and design requirements for Websites,

Doing specific Information Architecture research (Website Audits),

Writing Information Architecture Design Plan Reports,

Understanding integrated navigational systems for Websites,

Graphic Designer, with Typography, Art Director,

Corporate Trainer, E-Learning Websites,

Instructional Design Plan Reports (ADDIE Model),

Technical and Professional Writer,

The IA Model, and

The NS Model.

IA, UXD, PM Skills & Applications

Experienced in the following areas:

Observing psychological aspects of end users,

Structuring information on Websites, findability, taxonomy,

Incorporating wayfinding tools and affordances into IXD,

Designing fully integrated navigational systems,

Using stickums for conceptual brainstorming,

Creating end user flow charts, site maps, schematic diagrams in Visio,

Writing annotated wire frame mockups,

Developing high-quality questionnaires and surveys,

Interviewing subject matter experts and end users,

Writing usability testing reports and IA documentation,

Making IA recommendations and implementing my findings,

Implementing IA best practices for digital structures,

Incorporating user-centered design practices into projects,

Complying with Section 508 ADA as necessary,

Creating documents via desktop publishing and PowerPoint presentations,

Prototyping using Dreamweaver, Photoshop or ImageReady,

Optimizing digital images,

Coding HTML using BBEdit and developing Cascading Style Sheets (CSS),

Using project management skills to deliver projects on time,

Using MS Office, MS Project, OmniPlan,

Determining goals for successful outcome on team or projects, and

Negotiating, outsourcing, managing projects, personable.

IA Reviews